Fred’s Key Shop

“These young kids are moving here, they are taking over everything and not bailing out. It’s just amazing what that could do in these younger generations.”

Fred’s Key Shop is a great example of what a small, independent business in Detroit looks like. Fred Knoche has been in business for over 50 years and provides family-friendly service to his loyal customers. Despite being in competition with “big-box stores,” he knows that his reputation in the city is what keeps people coming to him. “51 years I’ve been here. People know where I’m at.”

Having been around the block a time or two here in Detroit, Knoche thinks it is incredible what is going on with the city and the younger generations that want to move here. It marks a streak of optimism that is hopeful to remain for years to come. He describes a sense of fearlessness he is beginning to see in the people moving in currently that much resembles the same feeling he has toward his hometown. It’s just the start of great things to come.


(313) 831-5770
3470 Second Ave.
Detroit, MI 48201